REPORTS | 01/03/2011
Greening the Economy: A strategy for growth, jobs and success
There is an increasing recognition that our current economy is unsustainable and, furthermore, competitive advantage can be gained by companies and countries if they meet the growing appetite for more sustainable goods and services.
The economy is no more than the aggregate effect of the decisions made every day by companies, individuals and society’s agents in government about what next they will do, where they will go and what they will buy.
This report discusses those measures that can influence these decisions and perhaps not surprisingly finds public policy and its manifestations in regulation, incentives and fiscal measures are critical.
Arguably the decisions which will have the most influence on the future are those made by companies on innovative low cost, sustainable products and services which will allow future generations to make different and better, choices.