Andrew Raingold, Executive Director of the Aldersgate Group, said that BT's Net Good goal should inspire other businesses to adopt similarly ambitious and holistic sustainability strategies. BT's goal is to be a force for ‘net good’ as "doing less environmental harm is no longer good enough" in the context of rising demand for finite global resources.
Speaking at the launch event in London, he said: "BT's Net Good programme is built on an ambitious vision that goes much further than traditional approaches to corporate sustainability. At its heart is an exploration of how a company can be net good, not less bad. This is at the vanguard of an exciting new corporate movement that explores more fully the role for business in society and has the potential to spur real change."